In the not too distant past succeeding in the restaurant business required a great location, food, and reputation. Make a better soup and the world would beat a path to your door. Ambiance certainly played a role but you could still be successful with a top chef with inspired recipes.
Today’s restaurants often turn to events and catering to fill in the gaps of their normal breakfast, lunch, dinner and weekend rushes. Word of mouth has transformed into your reputation online. How has your restaurant been reviewed? What is your rating?
To help with that online presence, a restaurant must now have a website. That website needs to be engaging and appealing to a restaurant customer making decisions in the blink of an eye. People will make a judgment about your business, whether or not to dine at your restaurant, within milliseconds of your homepage loading.
One way of capturing their attention, of holding them that extra second, of getting them to actually look more into what your restaurant is about, it to have amazing photography. In this Instagram generation photos are king. People love photos of food. They take pictures of their food. They share these photos with their friends. They comment on the photos their friends have taken of their food. It can seem a little silly at times but this is the way we communicate with each other now.
Because of the explosion of low quality cell phone pics of food, when a consumer sees a real, high quality, crafted photograph, it captures their attention. It will hold them a second longer. This is why quality professional photography of your restaurant and food is so important. If you want to differentiate your establishment from the masses. If you want the perception of your entrees to be above the average, then you need better photos.
Whether it is with me, or someone else, take the time and budget for a quality professional photographer. Your bottom line will thank you for it!
View more of my restaurant and food portfolio. Click the thumbnail to view larger image.
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