The finished product in the February 2017 Issue of Veranda Magazine.
I’ve been pretty behind on my blogging. Last year was one of my best years as a photographer and this year has gotten off to a pretty good start. As a result, I haven’t had very much in the way of free time. Between shooing, meetings, and editing there hasn’t been a lot of room for other things. However, I have made this blog a priority. In the coming weeks I’ll actually be expanding it’s role from just one of showcasing recent projects, to being a resource of trends, personalities, and insight for the area’s residential and commercial scene. So, if that’s something of interest to you, and I hope it is, be sure to hit the subscribe button, to get automatic updates!
As for this post, it’s really long over due!
Last year I got a call from Gabby Home (the indoor premium furniture line from Summer Classics). They were putting a full page ad together for Veranda Magazine and needed it shot on short notice. Of course I was happy to help out! The location was the hunting cabin for Summer Classic’s CEO, Bew White. Chris Hutchens, the amazingly talented creative director at Gabby, ran the shoot. It was the second time I did a location shoot with him so I already knew this was going to be a good one. The results certainly didn’t disappoint! We spent nearly the entire day taking out the existing furnishings and brining in new furniture, accents, a mounted elk head, and even multiple dogs. Every aspect of the shot from staging, to lighting, and composition were scrutinized and thought through. This was for a full page ad in Veranda Magazine, one of the premier home design publications in the country. It was an expensive ad and it had to be attention grabbing to make a return on that investment. I appreciated the trust placed by Chris and the entire Gabby team in me to execute their vision. The finished product came out in the February 2017 issue. Take a look and let me know, did we accomplish our goals?
I had a little fun with Chris as he was orchestrating the shot!
Final image. Space was left at the top and bottom to accommodate the logo and copy. This final image is a composite of 8 individual images 14 total layers in Photoshop for a 1.2GB file!