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They say word of mouth is the best form of advertising. However, before you can get good word of mouth, you must first do good work. For those giving you that recommendation have to trust that you will do a good job for their friend, client, or coworker. After all, it’s their reputation that is most on the line in this situation. That’s why I’m very proud of the fact that the overwhelming majority of my business comes from referrals. I actually do very little in the way of advertising and marketing. My former clients, and business parters are my marketing and sales force. It’s something that I a humbled by and always drives me to do even better so that trust might be kept.
This shoot is one that I’m doubly proud of. One, it was a referral from fellow Helena Business Association member Jason Oits, owner of Perk Brands. His company does search engine optimization, marketing, social media, websites, branding, and email marketing. Children’s Harbor Family life center is one of his clients. He’s creating a new website and marketing campaign for them. Their mission is to create a place where very sick children, ones living in Children’s Hospital long term, can go to get away from the daily hospital existence. There’s a game room, computers, basketball court, family kitchen, learning resource center, fitness center, salon, quiet spaces, library, and much more. There’s no cost to the families and the benefits to the children can’t really be measured.
Driven by private donations, Children’s Harbor is constantly needing to market to potential philanthropists, while also increasing awareness of families and children to its existence. Jason knew that I Google 360º virtual tour and my commercial still images would help accomplish both of those goals. Donors could walk through and see all of the facility and see how professional, beautiful, and comprehensive Children’s Harbor is. Parents and Children could see all the offerings and be all the more comfortable once there.
Having spent a lot of time at the Dallas Children’s Hospital with my sister many years ago I had a special appreciation for the mission of Children’s Harbor. I was honored that Jason would refer me to this important client, and that Children’s harbor would choose me to showcase their facility. I’m proud to show off the final results and I know it will serve them well in both goals!
To learn more about Children’s Harbor visit them on their website!
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