A couple of years ago I was looking to expand the diversity of my portfolio. I wanted to have some more modern luxury homes in my book. Surprisingly there aren’t a large number of those in Birmingham! So I searched far and wide and came upon Rusty Alexander and Alexander Modern Homes in Muscle Shoals. I reached out to him about photographing some of his projects and thankfully he decided to give me a shot! Now two years later I’ve photographed all of his projects and we continue to work together. Each one of his builds takes a considerable amount of time to complete but the finished product is nothing short of phenomenal. Everything about them is of the very highest quality and style. They work with architect Phil Kean and have their own interior design firm, Riverworks Design Studio, run by Rusty’s wife, Lisa.
This month the Alabama Home Builders Association did a profile of Alexander Modern Home’s unique business model for their quarterly magazine. They featured many of the images I’ve created of Rusty’s projects. This home got the most attention and it even got the cover! I will say that it was a good choice. This home is one of my all time favorites. There was so many incredible image possibilities. We spent two full days there and I could have shot for a week. It was hard narrowing down the shots we were going to do. Every room was unique and full of possibilities. With the help of Lisa, Kayleigh, Rusty, my assistant Crys, and the rest of the Riverworks team, we narrowed down the shot list. We then worked to style, compose, and prop each shot. On some images we spent as much as an hour working out the styling, lighting, and composition.
I think the end results of all that time and attention to detail speak for themselves!
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